Entrepreneurship

Kathey Porter's 50 Billion Dollar Boss: African American Women Sharing PDF

By Kathey Porter

For too lengthy there were few 'blueprints' for younger women marketers - relatively African-American ladies entrepreneurs--to keep on with. whereas ladies are beginning companies in unparalleled numbers, many African-Americans are first-generation marketers, and there were few function types for them to emulate and research from.
The effect of African-American girls in enterprise is indisputable. in accordance with the 2014 country of Women-Owned companies file commissioned by way of American show OPEN, whereas businesses owned by means of ladies of colour are smaller than non-minority women-owned companies, their progress in numbers and monetary clout is usually a long way outpacing that of different women-owned entities. companies owned through African-American girls led that progress, up 296% from 1997 to 2014, producing approximately $50 billion in profit. it truly is, in a feeling, a moment Black Renaissance, developing what we love to name the '50 Billion buck Boss.'

African-American girls proceed to excel and form society throughout industries. This ebook highlights numerous African American ladies marketers and leaders, acknowledges them for his or her enterprise acumen, examines how they creatively solved company demanding situations and pointed out possibilities to develop and maintain their businesses.

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She started her career with the J. Walter Thompson Company and was the first African American woman elected vice president of a major advertising agency. Caroline died of cancer in 2001. Who Do I Run to? ● 43 One of her former colleagues from the DNC was the late Ron Brown who, at the time, was a partner in the law firm of Patton, Boggs and Blow. This became a critical relationship for Yolanda as he was once a rising star on the political scene and he wanted to get back into Democratic politics in a major way.

We found that when women went to YouTube to search for ‘plus-sized clothing’ or ‘plussized swimsuits,’ they found our videos, which made them want to visit the site, where they usually made a purchase,” she adds. I Think I Love You ● 31 Monif C. Plus Sizes quickly became known as the brand that actually used real plus-sized models in marketing. This was a first and made them distinctive within the industry. As imitation is the biggest form of flattery, she soon found that people were watching and taking notes.

This was after she had spent time working for Xerox Corporation, where she knew she would not make a career. Seven months later, right after President Jimmy Carter had lost his bid for re-election, Ann Lewis, the congresswoman’s chief of staff who had hired Yolanda, went to work for the Democratic National Committee (DNC) as political director. She asked Yolanda if she would be interested in joining her, and of course she was. “This experience was invaluable because I felt like I was finally on the path to creating the career that I wanted,” she explains.

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